Let’s first analyze why the furniture sales channels have undergone radical changes in just a few years, and what are the reasons for the diversification of pu ceiling cornice sales channels today.
Everyone knows that the sales channels for furniture products used to be relatively single, and cities at and above the prefecture level mainly rely on the channel of large home furnishing stores for sales. This is also the main reason why national home retail chain giants and regional home retail chain giants can appear in China in a relatively short period of time.
If you open a home store, you can easily earn money by collecting rent by lying down. It is precisely because of this that both the national home retail chain giants and the regional home retail chain giants have opened stores very quickly.
Although home furnishing stores in many cities have reached a serious surplus, it does not seem to affect the pace of expansion of the big giants. Although the sales performance of merchants in large home furnishing stores is declining, and there have been too many cases of joint rent resistance among merchants, it has not fundamentally affected the continued increase in rents in large home furnishing stores.
The price of pu ceiling cornice mouldings is also rising with this momentum.
The pu ceiling cornic distributors who set up shop and do business in large home furnishing stores face high rents and low labor costs, and they have to transfer this part of the cost to consumers. The most direct manifestation is the price of the goods. improve. Someone constantly broke the news on the Internet that a leather sofa with an ex-factory price of more than 8,000 yuan was priced at least 2.5-3 times the ex-factory price in large home furnishing stores. Even so, dealers may not make money. It can be seen how high the channel cost of furniture sales is!
The cost of pu ceiling cornice mouldings is within the manufacturer’s budget.
Reducing channel sales costs and having super cost-effective in terminal sales competition is the only way to win consumers. This is also the motivation for pu ceiling cornice manufacturers to open up new channels.
Post time: Nov-09-2020