The home furnishing exhibition this fall, the scene display is really popular.
The landscape of the garden, the scattered buildings, the winding paths leading to the secluded paths, the different styles of home space experience, the lingering exquisite garden… It is hard to believe that this will be a scene in a furniture exhibition.
The garden-style model room, which is in harmony with nature, interprets the aesthetic lifestyle of urban human settlements. People exhibiting, viewing exhibitions and completing transactions here have become a highlight of experiential marketing.While participating in the exhibition, manufacturers are also thinking about improving the creativity of carving cornice moulding.
Also at this exhibition, two houses built in just 28 days are presented to the audience in the form of a complete “home”. The two houses are steel structure prefabricated buildings covering an area of 700 square meters. They are not only fully equipped, but also Water and electricity supply can meet real life needs such as housing and social life. This is an unprecedented exhibition, an experiential scene, and an exploration of the future lifestyle and the way of architecture, decoration and design.
In the carving cornice moulding exhibition, whether it is an independent store model, a whole-house customized pavilion, or an IF Italian life pavilion, they all reflect the marketing ideas of scenes.
And in Shanghai in September, we also met the container home scene experience…
We have found that whether it is for whole house customization or overall home decoration, the advantages of this scene-based display are becoming more and more obvious. It can not only increase the number of customer orders for home furnishing companies, but also allow consumers to purchase them in one stop without a lot of trouble; Make the home atmosphere more dense, let the sellers and consumers have a more intuitive visual experience, and avoid the embarrassment of placing various pieces of furniture in a family atmosphere. This should be one of the most important reasons for the rise of whole houses in recent years.
In fact, this kind of scene-based display greatly tests the company’s integration capabilities. If you want to reach the height of the whole house, it will test the company’s product system, management system and quality system even more. Only a full range of high quality guarantee for carving cornice moulding can meet the matching of different household materials and the individual needs of consumers. In the long run, there is still a lot of room for carving cornice moulding.
In any case, this kind of scene-based display has become an important direction of the brand strategy of large enterprises. In the field of large home furnishings, the home improvement integration of hardcover houses and Internet home improvement companies launched by real estate companies, and even cross-border companies such as Haier and Xiaomi, have taken a step forward on the road to finishing. Some major home furnishing brands have also laid out refurbishment projects. For example, Shangpin Home Delivery has launched HOMKOO refurbishment cloud, with the intention of integrating the entire home furnishing industry chain.
Post time: Nov-03-2020