In the eyes of many people in the industry, the quality of e-commerce products is a big problem, because that is the channel for many companies to clear inventory. Whether it is the furniture industry or clothing, leather goods, watches, and other industries, many brands currently have a distinction between e-commerce products and branded store products, with differences in price, style, craftsmanship, and quality.
The carving cornice industry similarly, the e-commerce department opened by some furniture companies, e-commerce products and offline physical store products are produced on two lines, and the quality is indeed different, and the materials and paint workmanship are relatively loose. However, professional e-commerce companies have their own design and R&D departments, as well as a purchasing department. Although the cost is calculated clearly, they also have high requirements for product quality. E-commerce companies often like to find large furniture companies to cooperate to ensure product quality. The manufacturer will consider these conditions when designing the carving cornice moulding.Most e-commerce companies say that the carving cornice in physical stores and online products are the same because many suppliers are the same. Furniture companies treat some e-commerce companies as distributors. The products supplied by the e-commerce companies are the same as those supplied by the distributor’s franchise stores.
In the past, furniture companies always wanted to protect their distributors. When purchasing e-commerce companies, they usually developed new products or produced them in accordance with the design drawings of the e-commerce companies, and refused to supply existing best-selling products as required by the e-commerce companies. But now many companies don’t treat them differently. One is that they don’t think it is necessary. It’s the same for anyone who can sell goods. On the other hand, different treatment also requires additional costs.
Some e-commerce companies also said that many e-commerce companies are dealing in single-product furniture, with large orders. If they take a long time, they will do better in processing and cost control, with lower prices and better product quality. And because of the long-term operation and the collection of many consumer feedback issues, the products are more humane and more in line with consumer needs than store products.
The furniture company said that although the company also has an e-commerce department and is also doing it, there are actually differences. The offline physical store has better product quality, better service, and more high-end products. Because you only look at photos online, there is no actual viewing or touching of the actual product, and no real experience. Many flawed photos are invisible, but if they are placed in a brand store, consumers can find it after careful observation.
And different from e-commerce sales, e-commerce sales are for consumers’ one-time purchases, just to complete the transaction, there is little chance of re-transaction and referrals to customers, so the sales service is naturally not so attentive. In fact, most of the after-sales management and after-sales service of e-commerce have no system, and some are rarely implemented.
Carving Cornice’s offline brand stores are different. Now the store’s sales are difficult and there is almost no customer flow. It is hard to get a customer. It is truly a god-like existence. The shopping guide will make plans, communication, and even door-to-door services very carefully. After-sales return visits and follow-up activities are often contacted, this is for re-transaction and referral.
Sometimes, the carving cornice moulding will be displayed to make customers understand.
Of course, the online and offline product grades are difficult to determine. The company’s own choice, furniture companies say that online furniture products are mostly low-end products, and high-end products are mainly physical stores. From the perspective of the industry as a whole, this statement is still valid. Although many companies recognize e-commerce, they have been doing poorly. The company is still mainly offline, e-commerce sales are basically zero, and some high-end brands are niche. Although there are few offline stores in the market, sales mainly rely on designers and engineering projects. There is no online store or supply to e-commerce companies. Some products can only be seen on the official website.
Whether it is an e-commerce business or a furniture company, there is no problem. In fact, it is understood that there are subtle differences between e-commerce furniture and brick-and-mortar furniture in terms of product design, richness, packaging, and after-sales.
Post time: Oct-28-2020