Last month, I was invited by industry professionals to give a public class on “Future Development of Internet Home Improvement”. When writing the courseware, with deep thinking, I slowly discovered that traditional home improvement, Internet home improvement, soft fittings, and even other Home building materials companies ultimately exist to meet the needs of consumers’ family life, but the overall service chain is different.
If the sales target is different, it can be divided into two parts: end consumers and industrial customers; another example is ceramic tile, which is a production enterprise and a supporting enterprise producing pu cornice moulding. The final service object is one target, that is, household consumers.
Another is that the main material supply chain company is the same, but the mistake is not in the customer classification, but not understanding the attributes of home improvement products and the reasons why home improvement customers buy. Facts have proved that the franchisees have become guinea pigs, and their gross profit is too low and they are all at a loss. The other is the assembly company. Now the development by franchising must be problematic. In fact, it is also the supply chain franchise. I will write a special article about the problem of assembly.
When it comes to industry development, it is necessary to understand that any industry development has its historical context, so you often look at it from a historical perspective, and you will find that the methods we have been searching for have long been resolved by the ancients.For example, we all talked about pvc ceilings, pu cornice moulding, etc. I remember that in the “History of World Interior Design”, I said that the United States in the early 20th century was a More than a hundred years ago, as long as the customer had a piece of land, he could contact the sales and payment based on a poster. One month later, The pu cornice moulding is produced and sent directly to the place for installation.
In the past, there was a well-known furniture that promoted the steam bending solid wood technology, which was actually solved in the UK 300 years ago. Therefore, the future development of the home furnishing industry should also be explored from a historical perspective. After all, the development of an industry pursues a truth: social progress is through the development of new ideas and artistic trends-combined with the current industrial situation at the time-to drive industry iterations or new developments. Industry.
Post time: Nov-11-2020