The big brands in the industry and their pu ceiling cornice distributors choose to open stores in big home stores because they can get the customers they want. If too much passenger flow is obtained by the distributor’s own marketing and drainage, then it would be meaningless to enter a large home furnishing store.
Not to mention that the rent is so high. Why not build your own sales channels to attract traffic? Anyway, you need to do your own marketing and drainage to survive. In recent years, major brands in the industry have laid out independent stores. Many large regional distributors have opened community stores in large communities or built model rooms in communities and have achieved good sales performance.
Therefore, which channel has low customer acquisition costs, and manufacturers are more willing to go where. The single sales channel was broken.
With the development of the mobile Internet and the popularity of smart phones, online shopping has become a mainstream shopping channel for consumers in just a few years, especially those born in the 85s, 90s and 00s. For a time, it became everyone’s consensus that e-commerce hit physical stores. Many physical store owners have complained that e-commerce has destroyed offline physical stores in China.
Many customers of pu ceiling cornice mouldings have moved online.
In recent years, with the popularity of home furnishing e-commerce, major brands in the home furnishing industry have also completed the e-commerce of their brands. As of 2018, the top home furnishing brands in home furnishing e-commerce sales are usually big brands in the offline mainstream sales channels.
With the continuous iteration of WeChat Mini Programs in the past two years, many merchants have seen business opportunities and are also arranging customer portals for Mini Programs.
With the rapid development of customized pu ceiling cornice brand “full house customization”, the pu ceiling cornice sales model with customized design as the flow entrance has become a very important sales model. The major brands in the industry have deployed design software and designers in their offline stores to seize the traffic entrance of designing customers.
The sources of traffic for pu ceiling cornice mouldings manufacturers have become diverse.
The “whole house renovation” model led by Internet home improvement and renovation companies is exploring a brand new home furnishing product sales model. If it becomes a mainstream model in the future, it will be a fatal blow as a distributor that sells building materials and pu ceiling cornice separately. It is a fatal blow for home furnishing stores that survive in rent collection mode. Because consumers don’t have to go to stores, consumers don’t have to buy decoration materials and furniture by themselves.
Post time: Nov-09-2020